You are not alone...
Horror Story is an aesthetically pleasing and glamorously polished Indian film. For some reason, characters speak in both English and Hindi, and there’s no way around those subtitles. The protagonists are all charismatic, but they aren’t exactly strong. Some men embrace their femininity, and almost all women cry when they should be working on their situation.
Their situation is that they’re stuck in a haunted hotel. So far, so good. This is a claustrocore film, but only because the victims aren’t trying very hard to break free. Why didn’t you try all the doors? Why didn’t you break the windows? This is horror 101! I guess they didn’t get the memo. So basically, there’s no way to care about these guys, let alone take them seriously.
The film successfully establishes its scares but fails to move beyond them. It struggles to draw a straight line between A and B. It relies on dialogue to make the bridge between terror and drama. That said, it has genuinely creepy moments; loud sounds followed by silence then more loud sounds, ghosts that do things we’re not used to. This isn’t a brilliant film, but it’s frightening, nonetheless.