Board out of your mind...
With its cookie-cutter screenplay, Ouija feels like a ninety minute long publicity for Hasbro’s classic divining tool. It’s not particularly gory, it’s not particularly frightening, the scares are sparse, the characters are generic and not much worth mentioning happens until the second half. The board is just a pretext for another paint-by-number ghost story.
Ouija doesn’t earn its jump scares any more than it earns our sympathy when people start dying. There should be less talking about the board and more using it. Another thing that ruins this film is an obsession to investigate and explain everything. This faux pas makes us lose interest and deviates our attention to the wrong places. We came here for a movie about a cursed toy. That’s it.
Movies should be named accordingly to avoid creating false hope. The makers knew what their mission was and they failed to deliver. The actors do a fine job. The photographer, the director and the rest of the crew all are on top of their game. So where did this go wrong? Perhaps aiming for a PG-13 rating was the ultimate mistake, but then Hasbro needed the teenage audience to sell its product...